From Spam to Good Read: Content Marketing Tips for Technical Recruiters

From Spam to Good Read: Content Marketing Tips for Technical Recruiters

Why do software developers often view emails from recruiters as spam? Usually in these recruiting messages, it’s all about getting the developer to become interested in the job opening the recruiter is trying to fill.  Therefore, if the position is not interesting to the developer (which is often the case), developers feel it’s a waste of time to read these emails.

No Value = Spam

What if technical recruiters can add something that developers find useful to their email messages?  This way, even if the developers have no interest in the position, they at least gained something out of it.  Although this is not some ground-breaking new idea, it sure is easier said than done. We see many recruiters and staffing firms regularly share career advice, interview tips, or industry news. However, given the abundance of this type of generic content, it hardly stands out or achieves its purpose.

Adding Value: How to Avoid Hidden Danger and Do it Right

There is good reason that we rarely see recruiters sharing content that is either specific to developers’ work or as having practical values.  That’s because there is hidden danger when sharing the “wrong” content with developers and engineers.  You can’t simply take any random technical blog piece and think it would be useful for any developer.

For example, if you send a beginner-level technical article to senior engineers, they might form the opinion that you don’t really “get it” or worse yet, they may be left feeling offended.  If you send them something irrelevant to their work, they have further evidence that you don’t understand what they do.  Sharing content with developers can be a risky proposition.

Sharing Technical Content with a Targeted Audience

To help you with this content marketing challenge, we have selected some technical content that usually doesn’t come from recruiters; you can use it to better engage your potential candidates.

Image credit: xkcd

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